If you are searching for a mowing franchise to be a part of, I am assuming that you already have a part or all of the capital to invest in this business. Or at the very least know how you can get the funds for this venture. This should be your first step, in researching how much the mowing franchise will cost and deciding how to finance it.
If you have not thought this through, I am going to put it bluntly, you stand the chance of wasting your time as well as the franchisor’s time. And we all know by now that time means money.
Why a Franchise Instead of Your Own Start-Up
In order to decide if a mowing franchise opportunity is the best option for you, it is good to first understand why being a part of a franchise is more desirable than starting your own mowing business
1. Security – A new business tends to generate less security. When you are new on the market, people are not so quick to trust a new product or brand. Yes, there may be some curious ones who will be willing to try out your service, but the business will need a lot more time to grow.
2. Cost- Because a new business is exactly that, new, the entrepreneur will need to invest more in marketing campaigns and generating leads to ensure success of his or her business. A franchise is already a known brand that people can rely on and most likely have heard about before or know people who have already used this service.
Since we now understand why we are buying a franchise instead of starting up a new mowing business, here are some tips to finding out more about Mowing Franchise Opportunities.
1. Research- at the core of everything in business is research. You will want to research the different mowing franchisor businesses that are out there and determine which is the best for you. To find the best franchisor for you, consider the following:
a) What is the reputation of each franchisor? Knowing your franchisor’s reputation before buying into the business can save you a lot of heartache and mistakes later on. It is a good idea to check out the reviews of customers who have used these franchisors before. What do the customers have to say? Are they satisfied with the service that was rendered? How likely are they to recommend and continue using the service of the franchisor? Remember, your business will take on whatever image that the franchisor already has on the market.
b) What is the sales/marketing approach of the parent company? You want to know this information to ensure that there are minimum conflicts or disagreements in terms of sales strategy. Also, think of their sales/marketing approach with regards to your location. Will this strategy be as successful in whatever location you have chosen?
2. Support and Training- You must ask yourself how much knowledge do you have of the mowing business and is it sufficient to run this business effectively? Will you take a silent approach and delegate the responsibilities to someone else? In determining the success of your business, you want to know how supportive the parent company is and if they provide any form of training to ease you into this venture.
Don’t take it for granted that because a Lawn Mowing Franchise is successful that this is automatically the one for you. Do your research, find out how much support will be offered to you by the parent company given your own level of knowledge of this niche. Determine if their marketing and sales strategy will be as effective for your location. Good luck!!